Every event for which HBS has been appointed host broadcaster, or produced on behalf of our clients, has an integral legacy component. By training broadcast professionals through a series of training programmes, or by targeting university students and professionals, the Academy aims to leave a lasting legacy in the host country of the sporting event. Learning from creating a unique legacy experience for HBS events, the Academy offers its white-label legacy programme services for sports federations and event organisations.
This programme is the most popular legacy initiative used by major organisers of international events, targeted at university or college students. The programme provides much needed support to the broadcast operations and, in return, the interns have the opportunity to experience the event from an up-close and personal perspective.
Teaming up with the Local Organising Committee (LOC), interns are contracted and placed to assist the TV and radio broadcasters at the International Broadcast Centre (IBC), at all of the host stadia and the landmark studios in host and other cities. They help to organise the on-site broadcast operations with support from the experienced crew.
The interns are placed across the various broadcasting functions in the role of an assistant. Broadcast Venue Management, Commentary Operations, ENG Crew, Engineering, Logistics, Production, Multimedia, IBC, Liaison and Information & Communication departments are examples of areas that interns assist and acquire introductory skills.
A recent example of the success of such a programme was the 18th Asian Games Jakarta-Palembang (2018), where the Academy created a unique legacy programme involving 500 students selected as interns. The programme included creative ways to engage with the students and deliver a meaningful experience for all stakeholders. The Academy organised a competition in which five interns were sent to a top film and television school in the UK for a filmmaking course.
Skills Development Programme for Broadcast Professionals
The skills development programme for broadcast professionals helps to elevate standards of sports production in simple and complex coverage of events.
The Academy creates a practical and relevant learning environment, using its state of the art training tools like the Live TV Simulator and the Unified Live Production Simulator.
The Academy is able to customise training programmes, based on the level of productions and the skills of the professionals, to create a compelling legacy not only for TV but also for the sport and the region.
Train Tomorrow’s Star
The Academy has established key relationships with media universities and film and television schools in different regions. The Academy hosts a series of sessions with the students to demystify the process of sports production and help them develop a deeper understanding of the various roles and skillsets required.
The short sessions puts the students in the driving seat, using our state of the art training tools to make the training fun and useful at the same time.
Sports directing is still a strong male domain. Although today positive steps have been made, with women directors now raising their profile working on several European football leagues, those successes remain the exception that prove the rule.
The Broadcast Academy offers women and under-represented groups an opportunity to develop their talent in order to encourage a path to becoming top TV directors in the sports broadcast industry.
Using the Live TV Simulator, the BA organises weeklong courses in sports directing and have been successful in working with a talented group of women broadcast professionals across England, France, Austria, Iceland and Cameroon.
Special bursaries are made available for women and under-represented groups to participate in the courses to learn from the best sports directors in the world.
Since the initiative started in 2016, the impact of the training has been visible in the success of our participants. Vera Bichler, one of the 2018 Academy participant has become the first woman football director at Austrian public broadcaster ORF. Similarly, other Academy participants are making their presence felt in the industry and are inspiring the next generation of women to join the industry.